For Founders & Growth-Stage CEOs
I partner with founders to set the culture and operating cadence their teams need to grow — sustainably.
I embed inside your business the way a COO or CPO would — building the rhythms, decision-making, and accountability that optimizes how a team executes, without adding a full-time exec to the payroll.
Let's TalkMy favorite thing to hear from founders is “I am stuck, I know I need help, but I don’t know what it is.”— Cody Vidinich
The Gap We Fill
What growth-stage brands actually need
Most consumer brands between $5M and $50M are stuck in the same place: too complex for a founder to run alone, too early to afford a full executive bench. The result is slow decisions, reactive operations, and strategic work that never gets done.
CV Group exists for that gap. Not as a consultant who sends decks. As an operator who embeds, builds, and drives outcomes — the same way a great COO or CPO would.
Sometimes that means owning a function outright. Just as often, it means being the person a founder calls before the problem even has a name — a sounding board, a second brain, the right hand in the room when the stakes are real.
How We Work Together
Three ways to engage
CV Group works with a small number of brands at a time. Engagements are selective — built around fit, not availability.
Fractional Leadership
CV Group embeds into your leadership team in a defined executive role — COO, CPO, Head of Operations — with real accountability and measurable outcomes. Part-time presence, full-time thinking.
Best forBrands scaling past $5M with operational complexity outpacing team capacity.
Project-Based Consulting
Scoped engagements with defined deliverables. Operational audits, go-to-market strategy, supply chain optimization, DTC infrastructure buildout. Clear scope, clear output, clear end date.
Best forBrands facing a specific inflection point that requires outside expertise and a clear output.
Board & Advisory
Ongoing access to a trusted operator who already knows the business, so counsel never starts from zero. Strategic judgment, hard-earned instincts, and a confidential line — on a monthly or quarterly cadence. Equity or cash-retainer structures available.
Best forEarly-stage founders, PE-backed boards, or investor-led situations needing consumer operator depth.
The Operator
Cody Vidinich
Cody Vidinich has spent 20 years running product, operations, and commercial strategy at some of the most recognizable consumer brands in the industry — and at growth-stage companies trying to become the next one.
At Public Rec, he served as both CPO and COO, owning the full operating model of a fast-growing DTC brand. Before that: senior roles at Athleta, Lucky Brand, Banana Republic, and Gap spanning merchandising, product strategy, omnichannel operations, and supply chain.
CV Group brings that pattern recognition to bear for founders who need a senior operator in their corner — without the cost or complexity of a full-time executive hire.
Engagements are limited by design. CV Group works with a small number of companies at any given time — enough to be a real thinking partner, not another name on a client roster.
When I brought Cody in, I wasn’t just looking for someone to fix operations — I needed a partner I could trust across the whole business. He became that. Whether it was operations, product, brand, or go-to-market, Cody owned outcomes, not just advice on a slide. That’s the real difference from a consultant — he lived with the results the same way I did, across everything, not just one lane. Having him in the room meant I always had someone to think through our overarching growth strategy with, not just a single function of it.Zach G Founder & CEO, Public Rec
Cody joined us in a fractional capacity, and within a short window he changed how we think about the business. He pushed us to get honest about how the brand actually shows up to the customer, then helped us separate what would move growth right now from what we needed to build toward over the next year. That kind of clarity, that fast, is rare.Jimmy Z Founder & CEO, Joe & Bella
Where We Work
Built for consumer brands
CV Group works exclusively in consumer — DTC, omnichannel, retail, and brand. The focus is intentional: pattern recognition compounds when it's applied in the same terrain.
DTC Operations
Infrastructure, fulfillment, customer experience, and the operational backbone behind a high-performing direct business.
Product & Merchandising
Assortment strategy, line architecture, buy planning, and the commercial logic that turns product vision into margin.
Supply Chain & Sourcing
Vendor relationships, production calendars, cost structures, and the operational leverage that separates scaling brands from stalling ones.
Omnichannel & Retail
Expansion strategy, wholesale positioning, channel conflict management, and the operational changes required when DTC grows up.
Brand & Go-to-Market
Positioning, launch strategy, and the commercial framework that connects brand identity to revenue growth.
Team & Org Design
Hiring strategy, role design, and building the leadership bench a brand needs to scale without breaking.
Ready to talk?
If you're building something and need a senior operator in your corner, reach out. Engagements are selective — CV Group works with a small number of brands at a time.